Low- cost apps make it easy to give a great client experience
1. Lower operating costs
It’s affordable to set up ane-commerce operation thanks to low- cost platforms. These services make it easy for entrepreneurs to start an online store with everything from an seductive, mobile-friendly point to taking payments to managing force and shipping. They can also integrate deals and force operation between your online and bricks-and-mortar operations.
Of course, there will be lots of details to work out and challenges to overcome, but your outspoken investment will be fairly low, especially compared to setting up a physical store.
As you come more successful, you can ramp up your spending to increase your product immolations, do more targeted advertising, produce content and ultimately make a custom point.
The three authors of From Rachel, a Montreal company that sells stinky, high- quality socks and leggings, used a WordPress platform to launch their online store in 2014 and will soon be launching a new point using Shopify.
Thanks to their cool branding and largely individualized service, mates Carolyne Parent, Alyeska Guillaud and Mélanie Heyberger have tripled deals every time and are now exploring theU.S. request.
2. Track your guests
The beauty ofe-commerce is the quantum of information you can gather about your guests thanks to web analytics.
You can track where they come from, where they go on your point and what they buy. You can also use the data to optimize your online store. What are your most popular products? Where do people leave the point? What design tweaks and elevations induce increased deals? You can also use numerous of those perceptivity to boost deals in your physical store.
Nicole Smith’s platoon works hard on analytics at her company, Flytographer. It’s a platform that connects vacationers with professional shutterbugs in further than 200 metropolises around the world.
To ameliorate deals and produce new products, Flytographer constantly studies data generated by its website, online marketing sweats and reserving platform. The Victoria company “ tries to understand how we can remove disunion and fit delight” at every client touch point, Smith says.
3. Ameliorate your client experience
An ever- growing number of consumers are shopping online, but numerous also want an in- store experience — the capability to touch and try wares while getting advice from your staff. Ane-commerce point gives guests the stylish of both worlds.
Your point will give guests with the convenience of24/7 shopping from anywhere. You can make the experience indeed more with apps that allow guests to examine your wares over near and sputter with your staff.
At the same time, you can use youre-commerce capability to ameliorate your in- store experience by arming your workers with smartphones or tablets. They can show shoppers products online as they accompany them through your store and indeed take orders right on the spot.
Empire Sports, a fast- growing chain of skateboard, snowboard and apparel stores, caters to guests both online and at its 10 bricks-and-mortar locales across Quebec.
“ There’s a fair number of guests who’ll buy a snowboard online without touching it with their hands, but others wo n’t do that,” Empire President Philippe Grisé says. “ A lot of them want to come in- store to get specialized information from competent staff and also touch and compare the product to other brands and models.”
4. Expand your reach
E-commerce allows your company to punch above its weight against much larger challengers and expand your geographic reach beyond your community to your region, the whole country or foreign requests.
The 7 Merits is a Halifax company that makes “ peace scents” from essential canvases imported from rebuilding countries, including Afghanistan, Haiti and Rwanda.
The spices vend in 70 Hudson’s Bay and 70 Sephora stores in Canada and President Barbara Stegemann expects to soon expand to Sephora stores across theU.S. The 7 Merits also sells to guests in Canada via its online store on a WordPress platform.
“ Our online store really complements our bricks-and-mortar presence,” Stegemann says. “ You really need to go into the store to figure out what your hand scent is. Also, once you know and you want to replenish, online is the perfect way to save time.”
“ It also works the other way. We post papers and have a magazine featuring womanish part models and when people go online and read these perceptive papers on our point, it makes them curious and they visit the stores.”
Tips fore-commerce success
1. Start small
Do n’t get embrangle down trying to produce a huge, high- end website featuring hundreds of products. Start with a free or low- coste-commerce point, and test three or four products to gauge client interest while working out the kinks in your ordering and fulfilment process.
2. Test, learn, ameliorate
Do n’t anticipate to be indefectible with your first sweats. Technology allows you to try effects snappily and economically and ameliorate.
3. Be seductive
Point seductive product images, clear descriptions and an fluently passable layout, so callers can snappily find what they ’re looking for and make a purchase. Also, engage callers with fun and educational extras How-to tips for products, intriguing vids and background information on the story of your company.